Nine weeks and 7500 miles of canyons, petroglyphs, starry nights and breakdowns – KEEN Footwear’s 1976 Live Monumental RV embarks on a classic American road trip to protect the places we play. Teddy Roosevelt is the guiding star urging citizens and a gridlocked political system to create lasting change through the creation of five new national monuments. As the RV heads home, the Live Monumental movement continues driving immense support from a passionate public responding to Teddy’s message: “It is not what we have that will make us a great nation; it is the way in which we use it."

Client: Keen Footwear
Creative: Michael Minter, Jeff Samaripa
Executive Producer: Rory Fuerst
Writer/Director: Erik Nelson
Post-Producer: Grant Aldrich
Production Studio: KGB Productions, Keen Effect
Sound Mix: Lance Limbocker