Can a t-shirt change the world? Probably not. But Keen Footwear knew they couldn't just order stock from overseas and call it a day. If they were going to make t-shirts, they had some criteria that needed to be met. They wanted a shirt that reflected the company values; a commitment to the environment, people and communities.

This ethos lead them to two men. Eric Henry and John Fellows.

Client: Keen Footwear
Creative: Michael Minter, Jeff Samaripa
Director/Cinematographer: Grant Aldrich
Editors: Grant Aldrich, Mike Wilson